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Introduction – The Student Engagement Challenge

Canadian universities and colleges face challenges in keeping students informed and engaged. From class updates to event promotions, traditional bulletin boards and paper posters no longer capture attention.

A 2024 Universities Canada study found that campuses using digital signage saw 42% higher student engagement in events and programs.

Why Digital Signage Works for Students

  • Visual-first generation: Students respond better to dynamic displays.
  • Instant updates: Campus-wide announcements delivered in seconds.
  • Inclusive communication: Multilingual support improves accessibility.

Types of Campus Digital Signage

  • Event Boards: Promote concerts, clubs, and student fairs.
  • Classroom Dashboards: Share schedules, room changes, or lecturer info.
  • Safety Alerts: Broadcast emergency instructions campus-wide.
  • Dining Halls: Show menus and meal programs.
  • Libraries: Share study room availability and quiet hours.

Case Study – University of Toronto

In 2024, the University of Toronto deployed 100 digital screens across three campuses.

  • Encourages community and club participation.
  • Helps students navigate large, complex campuses.
  • Promotes mental health & wellness campaigns.

Conclusion – Why Universities Can’t Ignore Signage

In 2025, Canadian universities that fail to modernize risk losing student engagement. Digital signage is not just technology — it’s a student experience solution.

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