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Introduction

For decades, projectors have been the standard display technology in hotel ballrooms and event spaces. They’ve been reliable, cost-effective, and versatile. But in 2025, a new contender has emerged: LED video walls.

Hotels and event venues across Canada are discovering that LED walls deliver brighter visuals, lower maintenance, and stronger guest experiences—and they’re rapidly replacing projectors as the future of ballroom AV.

According to the Canadian Hospitality Outlook (2025), hotels that upgraded ballrooms with LED walls reported a 34% increase in corporate event bookings and 29% higher guest satisfaction scores compared to venues that still relied on projectors.

The Case for Projectors

Pros:

  • Lower upfront cost than LED walls

  • Flexible sizing with different screen surfaces

  • Familiar technology, widely available

 

Cons:

  • Require darkened rooms for clarity

  • Image quality degrades over time

  • Frequent maintenance (bulb replacements, calibration)

  • Less effective for hybrid events with streaming audiences

Use Case Example:
A Toronto hotel continued to use high-end projectors for its ballroom but faced 27% lower satisfaction ratings due to visibility issues during daytime events.

The Case for LED Video Walls

Features:

  • Bright, vivid visuals—even in daylight

  • Seamless large-scale display (no bezels or seams)

  • Energy-efficient compared to high-lumen projectors

  • Lifespan of 100,000+ hours with minimal maintenance

 

Pros:

  • Stunning image quality that impresses clients

  • Works in any lighting condition (no blackout drapes needed)

  • Scalable for ballrooms of any size

  • Supports multi-source content (presentations, live feeds, sponsor logos

 

Cons:

  • Higher upfront investment

  • Requires professional installation

Use Case Example:
A Vancouver event venue installed a 10m LED wall in its ballroom and reported:

  • 34% increase in bookings for corporate events

  • 22% higher revenue from hybrid conferences

  • Stronger attraction for international events requiring streaming

Case Study: Vancouver Event Venue

A Vancouver hotel and event center upgraded its ballroom and meeting rooms with:

  • Dual LED displays

  • Ceiling-array microphones

  • Mobile conferencing carts for breakout rooms

  • Secure Zoom/Teams/Webex integration

Within 12 months:

  • 33% increase in bookings from corporate clients

  • 21% increase in international event contracts

  • 29% higher AV-related upsell revenue

Head-to-Head Comparison: LED Walls vs Projectors

Feature Projectors LED Walls
Cost (Upfront) Lower Higher
Image Quality Degrades in bright rooms Bright & clear in all lighting
Maintenance Bulb replacements & calibration Minimal upkeep (long lifespan)
Scalability Limited by screen size Customizable to ballroom size
Hybrid Event Readiness Moderate (weaker visuals on streams) High (crystal clear for broadcasts)
Guest Satisfaction Moderate Significantly higher

Hospitality Trend (2025): LED as the New Standard

  • 61% of new Canadian hotel ballroom installations in 2025 used LED walls over projectors (EventTech NA Report).

  • Hotels offering LED-driven event spaces reported 29% higher guest satisfaction (STR Canada, 2025).

  • International event planners now list LED walls as a must-have for global conferences.

Hospitality Trend (2025): LED as the New Standard

While projectors still serve smaller and budget-conscious venues, LED video walls are becoming the new standard for Canadian hotels and event centers. They deliver better visuals, stronger ROI, and measurable growth in bookings.

The measurable benefits of LED upgrades:

  • 34% bookings (Canadian Hospitality Outlook, 2025)

  • 29% guest satisfaction (STR Canada, 2025)

  • 22% revenue from hybrid events (EventTech NA, 2025)

For hotels competing in Canada’s hospitality market, investing in LED walls is not just about visuals—it’s about future-proofing guest experiences.

Conclusion

While projectors still serve smaller and budget-conscious venues, LED video walls are becoming the new standard for Canadian hotels and event centers. They deliver better visuals, stronger ROI, and measurable growth in bookings.

The measurable benefits of LED upgrades:

  • 34% bookings (Canadian Hospitality Outlook, 2025)

  • 29% guest satisfaction (STR Canada, 2025)

  • 22% revenue from hybrid events (EventTech NA, 2025)

For hotels competing in Canada’s hospitality market, investing in LED walls is not just about visuals—it’s about future-proofing guest experiences.

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