Introduction – The Environmental Cost of Retail Print
Retailers in Canada print thousands of posters and flyers each year, many of which are discarded within weeks. This not only drives up costs but also creates environmental waste.
Digital signage offers an eco-friendly, cost-effective alternative that supports corporate sustainability goals.
The Cost of Print Marketing
- Retailers spend up to $50,000 annually on posters.
- Thousands of flyers end up in landfills.
- Frequent reprints for promotions = high waste.
How Digital Signage Cuts Print Waste
- Dynamic updates replace physical reprints.
- Centralized management reduces distribution costs.
- Screens last years, reducing long-term waste.
Case Study – Vancouver Eco-Retail Chain
In 2024, a Vancouver-based eco-fashion retailer adopted digital signage:
- 35% reduction in print marketing costs.
- 40% fewer printed materials used annually.
- Improved ESG ratings and brand reputation.
Retailers Meeting ESG Goals
Canadian brands are under pressure to meet environmental, social, and governance (ESG) goals. Digital signage supports these by:
- Reducing carbon footprint from transport/distribution.
- Eliminating print waste.
- Promoting eco-campaigns directly on screens.
Why Sustainability Attracts Customers
Deloitte Canada (2025) found 62% of Canadian consumers prefer eco-conscious retailers. Signage not only cuts costs but also attracts loyal, sustainability-minded customers.
Conclusion – Eco-Friendly Signage Is the Future of Canadian Retail
By going digital, retailers save money, reduce waste, and improve their sustainability reputation — a win-win for business and the environment.