Restaurant & QSR Digital Signage in Canada

Restaurant & QSR Digital Signage in Canada – Driving Sales & Customer Loyalty

In Canada’s competitive food and beverage industry, restaurants and quick-service restaurants (QSRs) must deliver more than just good food — they must create fast, engaging, and memorable customer experiences. Digital signage has become a critical tool for achieving this, from dynamic menu boards to promotional screens that boost upselling.

According to Restaurants Canada (2024), QSRs that adopted digital signage saw an average 20% increase in promoted item sales, while full-service restaurants reported shorter wait times and better guest satisfaction when using signage for order updates and promotions.

Why Restaurants & QSRs Need Digital Signage

The Challenge

Customers demand speed, clarity, and convenience. Traditional static menus are expensive to update, limited in design, and ineffective in influencing purchasing decisions. QSRs in particular need real-time updates for promotions, pricing, and product availability.

 

The Solution

Restaurant digital signage provides eye-catching menu boards, upsell promotions, and engaging visuals that drive sales while improving customer experience. From Tim Hortons to independent cafés, Canadian businesses are using signage to increase revenue and streamline operations.

Benefits of Digital Signage in Restaurants & QSRs

  • Boost Sales of Promoted Items

    Digital menu boards increase sales of highlighted items by 20% (Restaurants Canada, 2024).

  • Dynamic, Real-Time Menus

    Update pricing, seasonal specials, or sold-out items instantly across locations.

  • Faster Order Processing

    Display real-time order status updates to reduce perceived wait times.

  • Upsell & Cross-Sell Opportunities

    Promote combo deals, new products, or high-margin items at checkout.

  • Consistency Across Chains

    Franchise owners can manage menus across hundreds of locations with centralized control.

  • Lower Print & Labour Costs

    Restaurants cut menu reprint costs by 35% annually after switching to digital displays.

Types of Restaurant & QSR Signage Solutions

  • Digital Menu Boards – Showcase meals, pricing, and nutritional info.

  • Drive-Thru Displays – Weatherproof outdoor screens for fast ordering.

  • Order Status Boards – Update customers in real time.

  • Promotional Screens – Highlight seasonal offers, loyalty programs, or chef specials.

  • Interactive Kiosks – Self-ordering stations for QSRs and food courts.

  • Social Media Walls – Display live Instagram/TikTok posts tagged with the restaurant’s brand.

Storyline – A Canadian Restaurant Case Study

In 2024, a mid-sized QSR chain in Ontario upgraded 50 locations with digital menu boards and order screens. Within the first 6 months:

  • 20% increase in upsell conversions for highlighted meal combos

  • 15% faster service times due to clearer menu displays

  • 35% reduction in printing costs for seasonal promotions

  • Higher customer satisfaction scores in post-visit surveys

This success story demonstrates how digital signage drives measurable ROI for Canadian restaurants.

Message from the CEO

In restaurants and QSRs, every second and every choice matters. Digital signage doesn’t just show menus — it creates appetite, drives loyalty, and accelerates service. Our mission is to help Canadian restaurants turn every screen into a sales and customer engagement tool

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Latest 2025 Trends in Restaurant & QSR Digital Signage

  • AI-Driven Menu Optimization

    QSRs in Toronto and Calgary are piloting AI-powered menus that adjust item recommendations based on time of day, weather, or customer data. These menus boosted upsell rates by 18% (Restaurants Canada, 2025).

  • Contactless & QR Ordering

    More Canadian diners prefer scanning a QR code linked to signage for self-ordering — reducing staff workload and increasing order accuracy.

  • Nutritional Transparency

    Restaurants are now required to display calorie and nutrition details clearly; digital signage makes compliance simple.

  • Integrated Loyalty Programs

    Displays show loyalty points, rewards, and upsell offers linked to mobile apps — boosting repeat visits by 12%.

  • Drive-Thru Digitalization

    Canadian QSRs are investing heavily in outdoor digital drive-thru boards, with digital drive-thru sales forecasted to grow 10% year-over-year through 2027 (Statista 2025).