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Introduction – The Drive-Thru is King in Canada

Canada’s QSR sector relies heavily on drive-thru service. At chains like McDonald’s, A&W, and Tim Hortons, over 60% of sales come from the drive-thru.

A Statista 2025 report showed that QSRs using digital drive-thru displays cut wait times by 15% and increased upsell sales by 18%.

The Problem – Inefficient Drive-Thrus

  • Hard-to-read static menus.
  • Slower order accuracy during peak hours.
  • Poor lighting and visibility at night.

The Solution – Digital Drive-Thru Displays

Digital displays upgrade the drive-thru experience by:

  • Showing clear, bright menus day & night.
  • Updating specials in real time.
  • Integrating with order confirmation screens.

 

Case Study – Vancouver QSR Pilot

A QSR pilot in Vancouver rolled out digital drive-thru screens:

  • 15% faster service times.
  • 18% more upsells on meal add-ons.
  • Higher customer satisfaction scores in post-visit surveys.

Extra Benefits for QSRs

  • Weatherproof screens built for Canadian winters.
  • Supports AI-powered recommendations based on time/day.
  • Reduces printing & installation costs for new promotions.

Conclusion – Drive-Thrus Go Digital in Canada

Digital drive-thru signage isn’t just modern — it’s essential for QSR competitiveness, boosting speed, sales, and satisfaction.

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